How To Use SEO As Part Of A Wider Digital Marketing Strategy

How To Use SEO As Part Of A Wider Digital Marketing Strategy

The story of search engine optimization (SEO) traces back to the late 1990s, a few years after the first website was published. It has since grown to become an integral part of digital marketing today. Every business that looks to take operations online must know a thing or two about SEO. After all, one of the major ways you can compete in the commercial marketplace.

Understanding SEO is one thing, but using it effectively is another. As you work on digitizing your business, it’s important to know how best to focus your efforts to ensure you get the most optimal results with your marketing campaigns.  

So, what are the most important factors to keep in mind? Connecting business management apps to your website, for one, can have a huge impact on your SEO and digital marketing strategies. Find a business management solution that works for your industry niche and see what benefits it can offer. This electrical service management software developed by Jobber can significantly enhance user experience which has the indirect effect of increasing the number of users to your site. Well crafted pages with strong call to actions can then work hard to convert more of these users into paying customers.

But that’s just the tip of the iceberg. There are many other ways you can use SEO and SEO-related features to strengthen your digital marketing strategies. Read on to learn more.

Optimize your website for better user experience

The main objective of SEO is to make sure that your brand appears among the top results on the search engine results pages (SERPs) for your key terms. One way of achieving this is by enhancing the user experience on your website. You must create a platform where users find it easy to navigate and find what they’re looking for. You also want to have a site where prospective customers can interact with your customer support easily.

How do you go about this task? Well, the first step towards a better user experience is with the optimization of your site’s speed, especially on mobile. The faster your pages load, the more users will be encouraged to enjoy browsing your website. Remember, Google takes into account the amount of time spent by users on a page. If they spend more time on your site than others or return to your website several times, you’re likely to be ranked more positively.

Another way of optimizing user experience is by integrating a business management app as mentioned earlier in the article. Doing so will reduce the number of steps clients have to follow when booking an appointment with you. For instance, if you’re running an electrical service business, the management software will allow your clients to fill in their contact details and requests quickly so that you can get back to them straight away with a quote. .

You can also use the app to schedule tasks and respond to these requests accordingly. To make the experience even better, you can estimate the cost of the tasks and attach those details to your responses. Where possible look to take advantage of free tools and resources online that can support you in servicing your customers better.

Use local SEO to target specific regions

Another way to use SEO in your digital marketing is to optimize for local searches. The internet is full of companies already offering similar products and services. If you want to rank higher than these brands, you might want to target a specific geographical area.

To do this, start by including city or state names in your title tags and meta descriptions. Doing the same for your URLs and subheadings will also have an impact. Another technique you can try is local link building. For this, approach renowned publishers within your particular region and look for ways to collaborate for mutual benefit so that they might link back to your site.

Invest in social media

Whether you’re running a field service business, an online clothing shop, or an e-commerce store, social media is a key ingredient in SEO and digital marketing. Many successful brands today have invested in this marketing strategy to push their brand awareness. Although it doesn’t directly influence the factors affecting SEO ranking on search engines, it can drive quality traffic to your website.

When you create and post quality content on your social media pages, your readers will become your advocates. They’re more likely to share whatever you publish with their friends, which can have a huge impact on your digital marketing campaigns. As you invest in social media SEO techniques, focus on videos, images, audio, and other digital content that keeps the readers engaged.


Search engine optimization has come a long way over the years, and it’s proven to be an integral part of digital marketing today. There are many ways you can use SEO techniques to enhance your digital marketing strategies and build brand awareness. Focusing on your website’s user experience, local SEO, and also investing in social media are among the main ways of succeeding in your marketing projects.

Thank you for reading my post How To Use SEO As Part Of A Wider Digital Marketing Strategy.

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