How A Small Business Can Set Themself Apart On Social Media. Social media can be a difficult place.
When you’re a small business just trying to get a little bit of recognition, it’s the most difficult place in the world!
After all, you’re not just trying to bring in new customers here – you’re trying to convince people to follow you in the first place.
Engage a follower and you have a much better chance of converting them into a customer!
But that requires setting yourself apart.
Doing so takes consistent effort, but it’s not an impossible thing to try, no matter how hard it might feel!
Use Humour
This is often the most powerful tool in the social media marketing kit.
People on social media want to see something funny, more than they want to see serious content or products.
After all, most people come to social media to connect with others, and for human beings, that’s always helped along by laughter.
This is something more and more businesses are picking up on, and you can easily do the same.
For example, share funny insights from your days, or jump on the bandwagon of the latest audio trend and use it in a post.
All you need is an idea for the content and you’re good to make something funny that’ll last.
Get Your Audience Involved
You can do this in many different ways, but the best way is to give them content they can directly engage with.
To start with, putting out polls that ask their opinion, even on the smallest of things.
Not only does this increase your overall engagement rate, but you can garner a lot of insight into what your audience likes to see by doing so!
You should also think about livestreaming yourself.
A secure way to do so is via wireless live video tech, which is also quite easy to set up for repeated use too.
From here, you can host Q&A sessions with your followers, or show them what it’s like to work inside your business.
Whether you’re just in the office, or you’re taking an hour to pack orders, this will give your audience the chance to get involved on a very personal level.
Share Your Followers’ Content
User generated content, or UGC, is a great thing to have at your disposal.
Not only does it take the weight off of you, but it means there are people out there willing to share your brand on social media for you!
Now you just have to pay them the compliment in return by recognising their efforts.
Share this kind of content on your own stories, or to your own profiles, or ‘duet’ with it.
Make sure your authenticity as a brand takes center stage here, and be sure to thank whoever made the original post!
Small businesses can have a hard time on social media.
It’s quite the saturated platform to be on.
But if you’re looking to stand out, the tips above will get you on your way!
Hope you’ve found our article, How A Small Business Can Set Themself Apart On Social Media useful.
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