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An employee doing market research and writing it down to develop strategic account planning for his company.

The Role of Account Planning in Developing Successful Marketing Strategies

The Role of Account Planning in Developing Successful Marketing Strategies. In the competitive landscape of business, the precision of marketing strategy execution can make or break a brand’s success. At the core of this precision lies a crucial process known as account planning, which ensures that a company’s marketing efforts are tailored to the unique […]

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Email Marketing in 2025: Beyond the Hype, Towards Human Connection

Email Marketing in 2025: Beyond the Hype, Towards Human Connection. The chatter around the future of marketing is relentless. New platforms erupt, algorithms shift, and the digital landscape morphs at breakneck speed. In this constant state of flux, it’s easy to dismiss established channels as, well, established – code for old news, perhaps even obsolete.

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How AI is Changing Video Game Development

How AI is Changing Video Game Development. The video game industry is evolving rapidly, and AI in game development is the leading transforming force. From creating realistic virtual worlds to personalising player experiences, the future of AI in gaming is going to change both playing and developing experiences. Let’s explore how AI in gaming industry

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How to Design a Custom Cycle Jersey That Represents Your Mission

How to Design a Custom Cycle Jersey That Represents Your Mission. It’s crucial to design a custom cycle jersey that not only embodies your vision and beliefs, but also looks great. A customised cycling jersey provides a unique chance to highlight your values while riding, whether you’re doing it to support a cause or to

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Marketing Insights: The Role of Eco-Friendly Bags in the UK for a Business

Marketing Insights: The Role of Eco-Friendly Bags in the UK for a Business. Effectively marketing a business is paramount in the competitive business world. The simplest way to market a business in the UK is by telling as many people as possible about your brand. One of the easiest ways to achieve this today is

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