How To Make Your Brand Feel More Personal. In a world of automated replies, templated emails, and generic marketing, personal touches stand out more than ever.
The fact is that customers don’t just want great products – they want to feel seen, heard, and valued, and you’ll know that’s true because that’s how you’ll feel when you’re buying something too.
That’s why making your brand feel more personal isn’t just a nice-to-have anymore.
It’s a must.
And the good news is that it doesn’t take grand gestures to make a big impact.
With that in mind, keep reading to learn more about how to make your brand feel more personal.
Know Your Audience
If you want to build connections, you have to start with understanding, and that means going well beyond basic demographics and actually digging deeper into behaviours, preferences, and what actually matters to your customers.
So what problems are they trying to solve?
What kind of language do they respond to best?
How do they prefer to be communicated with?
If you’re able to make your messaging reflect all that and show you’ve really understood who you’re talking to, it’s instantly going to make things feel a lot more human, and when that happens you’re suddenly not just selling something – you’re talking to someone, looking at what they need, and just becoming part of their lives in a natural way.
Show The Real People
When it comes down to it, people connect with people, so if your brand doesn’t really have a face, you’re missing a trick.
That’s why it’s a good idea to introduce your team on social media, and share things like behind-the-scenes moments.
If you’re able to let your customers see how things are done and made, or let them get to know the people on the other end of the phone or answering emails, it’s all going to feel a lot more personal.
Of course, you don’t have to (and really shouldn’t) overshare, and all you need to do is offer a glimpse of the humans behind the brand.
Once you do that, it’s going to add warmth and personality, which is ideal because your customers will know that real people care about the experience they’re having.
Celebrate Important Moments
Personalisation isn’t always about using someone’s name in an email or knowing lots about what they want – sometimes it’s about remembering a birthday, or offering early access to something, or maybe even celebrating important moments with tokens of your appreciation.
As a business, you can send things like branded mugs, handwritten notes, seasonal items, or even wonderful wicker baskets full of gorgeous treats to special customers.
It’s a great way to thank customers who’ve stuck with you through thick and thin, and they’ll definitely remember you fondly if you’re able to do that.
Keep The Conversation Real
Nothing puts people off faster than corporate speak, and if you want your brand to feel more personal, just talk to them like a real person – you’ll want to keep your tone friendly, respond with empathy, and be honest when things go wrong.
All of that can go a really long way, and it’s a great idea if you want to make your brand feel more personal.
Hope you’ve found our article, How To Make Your Brand Feel More Personal useful.
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